Overview
Class & Co is a co-working space that offers non traditional education options to align with today’s day and age. This website redesign focused on improving the existing interface and increasing user engagement based on these new goals. This is a project I led a team of four from ideation to testing.
Hats Worn
UX Lead
Research
Ideation
Wireframing
Prototyping
User Testing
Visual Design
Platform
Web
Opportunity
How might we redesign the site to improve and increase engagement to draw in students to Class & Co’s classes and events?
Solution
Class & Co’s website helps professionals find space to both work and learn in a non traditional way. We accomplished this through a user interface redesign that would encourage sign ups for both classes and accounts.
Homepage Redesign
Based on the client’s current homepage, it wasn’t very clear that classes were even available. Based on market research we brought some of the most popular classes front and center.
Class Navigation
Based on competitive analysis, we redesigned a subnavigation that reflects current market trends. This brings current classes and class structure front and center.
The Process
User + Market Research
Competitive Analysis
Persona
Design Process
User Flow
Sketching & Wireframing
Usability Testing
Lessons Learned
It is important to continue to circle back to the agreed upon project goals. When leading a team and working with a client it is always important to make sure you are delivering the final product in a timely matter and that the objective stays the same throughout.